The Problem
Most "SEO guys" sell you rankings. We sell you jobs.
In Christchurch's market, the "she'll be right" attitude gets you buried on page 4. Businesses that own the Map Pack, AI Overviews, and FAQ Snippets are taking 80% of the search market.
The gap between page 1 and page 10 isn't a ranking—it's $50k/year in lost revenue.
What We Focus On
- Map Pack Dominance — Your business shows up first when customers search locally
- AI Overviews — Featured answers that put you in front of AI responses
- FAQ Snippets — Structured data that answers questions before the click
- Location-Intent Pages — Dedicated pages for each service area (e.g., "Plumber in Riccarton")
The Partner Charter
Read this before you call.
Most agencies will take your money and tell you what you want to hear. We won't.
At Project Studios, we specialize in outcome-based SEO that moves the needle. But this system only works if you're a participant, not a spectator.
The Requirements for Success
📍 Locational Intent Pages
If we tell you that you need a specific page for "Water Heater Repair in Riccarton," you don't argue. You approve it. We build for the AI and the customer, not your ego.
💰 The Ad Fuel
SEO is a marathon; ads are the sprint. To win in Christchurch, you must have a minimum monthly ad budget of $1,000–$2,000. This ensures "proof in advance" and immediate lead flow while our organic Flex SEO builds your long-term monopoly.
📸 Real Data, Real Photos
No stock photos of fake plumbers. We need the real "you" to build the "Trust Bridge" that converts clicks into cash.
If You're Looking For...
- ❌ A "cheap" SEO guy to tick a box
- ❌ A "set it and forget it" service where you ignore strategy
- ❌ Rankings without business impact
If You Want...
- ✅ A system that actually moves the needle on your bottom line
- ✅ To own the top 80% of your local market
- ✅ A partner who treats your profit like his own
Pricing: The Real Numbers (2026)
Here's what you're actually paying for:
| Tier | Service Level | Investment (NZD) |
|---|---|---|
| DIY | You manage your own site & GBP | $0 (your time) |
| Agency Standard | Basic SEO, monthly reports nobody reads | $1,500–$2,500/month |
| Project Studios Flex | Map Pack + AI Overviews + Location Pages + Monthly Monitoring | $2,500–$3,500 setup + $500–$1,000/month |
Year 1 Investment Breakdown
Setup: $2,500–$3,500 (Covers location pages, schema, GBP optimization, content architecture)
Monthly Retainer: $500–$1,000 (Ongoing monitoring, spam fighting, freshness updates, reporting)
Total Year 1: ~$8,500–$15,000
Average ROI: 2–3 new jobs per month = $10k–$15k profit. Your system pays for itself with the first job.
How We Protect Both of Us
Financial Protocol:
- 50% Deposit before we even open a browser
- 25% Milestone payment once location pages are live
- 25% Final payment before the site goes live on your domain
Access Control: You don't get admin rights until the final invoice is paid and the contract is over. No exceptions. This is a $10k–$15k marketing asset — it's not a sandbox.
Why This Works
- For Christchurch Markets: By naming the budget ($1k–$2k/month ad spend), we instantly disqualify hobby businesses and attract serious contractors ready to scale.
- For You: No more tire-kickers. No more drivers wanting to "take over admin." No more apologizing for quality.
- For Your Clients: They get a partner, not a vendor. Their profit is our profit.